A store for the purists

A store for the purists

Tomorrow's Tracks Heads to Los Angeles

The first edition of Tomorrow's Tracks left us wanting more.

What began as an idea between Nudie Jeans, Goldmine, and Veeps quickly turned into an unforgettable evening in Soho, London. There was no stage, no barriers—just a room full of people discovering new music shoulder to shoulder while artists transformed our store into something that felt more like a live music venue than a retail space.

Now, we're bringing that same energy across the pond.


Tomorrow's Tracks Arrives in Los Angeles

On August 27, Tomorrow's Tracks will take over our La Brea Store, Los Angeles, for another evening dedicated to live music, emerging artists, and unforgettable performances.

Headlining the event is Wavves. Since emerging from Southern California's DIY music scene, Wavves has built a reputation for blending fuzz-driven guitars, surf-punk energy, and unpredictable live performances into one of the most recognizable sounds in modern indie rock.

A project focused on discovering what's next feels perfectly at home in Los Angeles with a band that has always done things on its own terms.


Calling All Unsigned Artists

Tomorrow's Tracks isn't just about the headline act.

We're opening the stage to two unsigned artists, selected through our open call.

This initiative is about creating opportunities for emerging musicians to perform alongside established artists, share the same audience, and become part of an unforgettable night of live music.

We're not looking for perfect.
We're looking for something that feels like it's moving.

If you're an unsigned artist and believe your music deserves to be heard, we'd love to hear from you.

Applications are now open.


A Collaboration Built for Discovery

Tomorrow's Tracks is a collaboration between Nudie Jeans, Goldmine, and Veeps, bringing established artists and emerging talent together in intimate spaces built for discovery rather than distance.

By removing the traditional barriers between performers and audiences, Tomorrow's Tracks creates an environment where music lovers can discover their next favorite band in an authentic and memorable setting.


Highlights from Soho

  • Bad Nerves delivered an unforgettable performance.
  • Fans experienced live music in an intimate, up-close environment.
  • Dear Boy and The Noise brought incredible energy to the evening.
  • Music lovers gathered for post-show conversations and shared experiences.
  • Emerging artists shared the stage with established performers.

Join Us in Los Angeles

Tomorrow's Tracks continues its mission of supporting independent artists while creating unforgettable experiences for music lovers.

Whether you're an unsigned musician ready to showcase your talent or someone eager to discover your next favorite band, we invite you to be part of this exciting journey.

See you in Los Angeles on August 27.